Sfoglia per Autore
Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks
2024 Vasquez-Párraga, Arturo Z.; Sahagún, Miguel A.; Musso, Fabio
Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19
2024 Murmura, Federica; Liberatore, Lolita; Musso, Fabio; Bravi, Laura; Pierli, Giada
The influence of Augmented Reality on the consumer purchasing process
2023 Murmura, F.; Bravi, L.; Pierli, G.; Santos, G.; Musso, F.
How do environmental sustainability factors influence the purchasing choices of Generation Z consumers for cosmetic products? An exploratory study.
2023 Musso, Fabio; Conti, Emanuela; Camillo, Furio; Capanna Piscè, Guido
Gen Z e wine consumption: A comparative study of Italian and Spanish consumers.
2023 Savelli, E.; Travasi, A.; Musso, F.
THE IMPACT OF DIGITALIZATION ON BUSINESS FUNCTIONS IN MANUFACTURING SMALL AND MEDIUM-SIZED ENTERPRISES: AN EMPIRICAL STUDY FROM THE ENTREPRENEURIAL PERSPECTIVE
2023 Conti, Emanuela; Musso, Fabio; Camillo, Furio
Marketing per i mercati esteri. Con e-book
2023 Musso, Fabio; Francioni, Barbara
How Environmental Sustainability Impacts on Design Driven Product Strategies
2023 Musso, F.; Sorini, L.; Conti, E.
Tecnologie digitali e nuovi modelli di business per le imprese Born Global
2023 Travasi, Alessio; Masili, Giorgia; Musso, Fabio
Brand Activism: A survey on the level of consumer awareness and involvement.
2023 Musso, F.; Murmura, F.; Savelli, E.; Bravi, L.
The role of quality management systems in fostering the international competitiveness of companies
2023 Murmura, Federica; Musso, Fabio; Bravi, Laura; Pierli, Giada
The slow establishment of Fashion-as-a-Service: Evidence from the changing behaviour of fashion consumers
2023 Travasi, Alessio; Musso, Fabio
Exploring Italian Wine Companies: A Study of Supply Chain Dynamics, Quality, and Promotion Strategies through Semi-Structured Interviews
2023 Pierli, Giada; Musso, Fabio; Murmura, Federica; Bravi, Laura
Territorial Marketing as a Local Development Strategy: Two Case Studies From an Italian Region
2023 Travasi, Alessio; Musso, Fabio
Testing the Effectiveness of the Health Belief Model in Predicting Preventive Behavior During the COVID-19 Pandemic: The Case of Romania and Italy
2023 Karl, J. A.; Fischer, R.; Druica, E.; Musso, F.; Stan, A
Decision Making and Artificial Intelligence: New Frontiers for Entrepreneurship and Management
2023 Musso, Fabio
L’innovazione a livello distributivo fra tecnologie, omnicanalità e nuovi modelli di business
2022 Musso, Fabio
Effectiveness of Certifications as a Tool for Internationalization of Companies in the Wood-Furniture
2022 Bravi, L.; Musso, F.
Flessibilità, poliedricità e innovazione nelle modalità di entrata di Codital
2022 Musso, F.; Doninotti, D.
Il piano di sviluppo dei mercati esteri di Cicli Olympia
2022 Baratella, M.; Musso, F.
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