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Traditional and environmentally friendly attributes in products of highly design-oriented firms: an exploratory study in the perception of Italian entrepreneurs 1-gen-2024 Conti, Emanuela; Jevnaker, Birgit Helene; Camillo, Furio; Musso, Fabio
The Influence of Augmented Reality on the Consumer Purchasing Process 1-gen-2024 Murmura, Federica; Bravi, Laura; Pierli, Giada; Santos, Gilberto; Musso, Fabio
Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks 1-gen-2024 Vasquez-Párraga, Arturo Z.; Sahagún, Miguel A.; Musso, Fabio
Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19 1-gen-2024 Murmura, Federica; Liberatore, Lolita; Musso, Fabio; Bravi, Laura; Pierli, Giada
Reinventing the footwear industry: the role of digital technologies in the market development strategy of an Italian Born Global firm 1-gen-2024 Masili, Giorgia; Travasi, Alessio; Musso, Fabio
The influence of Augmented Reality on the consumer purchasing process 1-gen-2023 Murmura, F.; Bravi, L.; Pierli, G.; Santos, G.; Musso, F.
THE IMPACT OF DIGITALIZATION ON BUSINESS FUNCTIONS IN MANUFACTURING SMALL AND MEDIUM-SIZED ENTERPRISES: AN EMPIRICAL STUDY FROM THE ENTREPRENEURIAL PERSPECTIVE 1-gen-2023 Conti, Emanuela; Musso, Fabio; Camillo, Furio
Tecnologie digitali e nuovi modelli di business per le imprese Born Global 1-gen-2023 Travasi, Alessio; Masili, Giorgia; Musso, Fabio
Territorial Marketing as a Local Development Strategy: Two Case Studies From an Italian Region 1-gen-2023 Travasi, Alessio; Musso, Fabio
Brand Activism: A survey on the level of consumer awareness and involvement. 1-gen-2023 Musso, F.; Murmura, F.; Savelli, E.; Bravi, L.
Gen Z e wine consumption: A comparative study of Italian and Spanish consumers. 1-gen-2023 Savelli, E.; Travasi, A.; Musso, F.
How do environmental sustainability factors influence the purchasing choices of Generation Z consumers for cosmetic products? An exploratory study. 1-gen-2023 Musso, Fabio; Conti, Emanuela; Camillo, Furio; Capanna Piscè, Guido
How Environmental Sustainability Impacts on Design Driven Product Strategies 1-gen-2023 Musso, F.; Sorini, L.; Conti, E.
The slow establishment of Fashion-as-a-Service: Evidence from the changing behaviour of fashion consumers 1-gen-2023 Travasi, Alessio; Musso, Fabio
Testing the Effectiveness of the Health Belief Model in Predicting Preventive Behavior During the COVID-19 Pandemic: The Case of Romania and Italy 1-gen-2023 Karl, J. A.; Fischer, R.; Druica, E.; Musso, F.; Stan, A
Decision Making and Artificial Intelligence: New Frontiers for Entrepreneurship and Management 1-gen-2023 Musso, Fabio
Marketing per i mercati esteri. Con e-book 1-gen-2023 Musso, Fabio; Francioni, Barbara
Ouverture de ‘New Global Competitive Landscapes’ 1-gen-2023 Brondoni, Silvio M.; Musso, Fabio
The role of quality management systems in fostering the international competitiveness of companies 1-gen-2023 Murmura, Federica; Musso, Fabio; Bravi, Laura; Pierli, Giada
Exploring Italian Wine Companies: A Study of Supply Chain Dynamics, Quality, and Promotion Strategies through Semi-Structured Interviews 1-gen-2023 Pierli, Giada; Musso, Fabio; Murmura, Federica; Bravi, Laura
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