This article is an attempt to define the peculiarity of advertising, field of action of creative people. It proposes a comparison with Art, on one side,and with Science on the other, field in which, by antonomasia, creativity can be practised. Along the lines of an essay by Khun on the different relations between means and goals of Art and Science, we analize the fruits of advertinsing, the activity from which they derive and the reactions of the public to them. Our conclusion is that creative projectuality od adertinsing joins different methodologies and data of science to resources of originality and inventiveness typical of artistic activity.
Pubblicità:arte o scienza?
BELACCHI, CARMEN
1992
Abstract
This article is an attempt to define the peculiarity of advertising, field of action of creative people. It proposes a comparison with Art, on one side,and with Science on the other, field in which, by antonomasia, creativity can be practised. Along the lines of an essay by Khun on the different relations between means and goals of Art and Science, we analize the fruits of advertinsing, the activity from which they derive and the reactions of the public to them. Our conclusion is that creative projectuality od adertinsing joins different methodologies and data of science to resources of originality and inventiveness typical of artistic activity.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
