This paper aims to contribute to the international business literature by discussing the nature of nonlinear internationalization based on a case study of an Italian firm MVM Meccanica Valle Metauro S.r.l. that had activities in Central and Eastern Europe and other countries and identifying causes of nonlinearities. It shows that nonlinear internationalization may be caused by different internal and external factors and actors; that it can occur once or several times, that foreign market exit may be temporary (followed by re-entry) and permanent and that de-internationalization does not always mean a failure for the firm.
MVM’s Nonlinear Internationalization: A Case Study
FRANCIONI, BARBARA;MUSSO, FABIO
2012
Abstract
This paper aims to contribute to the international business literature by discussing the nature of nonlinear internationalization based on a case study of an Italian firm MVM Meccanica Valle Metauro S.r.l. that had activities in Central and Eastern Europe and other countries and identifying causes of nonlinearities. It shows that nonlinear internationalization may be caused by different internal and external factors and actors; that it can occur once or several times, that foreign market exit may be temporary (followed by re-entry) and permanent and that de-internationalization does not always mean a failure for the firm.File in questo prodotto:
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