This paper explores the grey area that lays between some consolidated analytical concepts, namely: spillovers, corporate responsibility, social cooperation and non-governmental organizations. It is in this grey area that “social multinationals” can be placed and examined. Scattered evidence is provided to illustrate the emergence of this relatively new phenomenon.
Playing around an oxymoron: international business with a human face
ZANFEI, ANTONELLO
2012
Abstract
This paper explores the grey area that lays between some consolidated analytical concepts, namely: spillovers, corporate responsibility, social cooperation and non-governmental organizations. It is in this grey area that “social multinationals” can be placed and examined. Scattered evidence is provided to illustrate the emergence of this relatively new phenomenon.File in questo prodotto:
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