This issue of the journal focuses on some topics related to the changes that are occurring. The first three contributes deepen some aspects of the in-store interaction within the retailer-consumer relationship. The fourth and fifth contributes deal with Corporate Social Responsibility as a strategy by which retailers are responding to an increased public demand for more sustainability in economic activities and trade

Retailer-Consumer Relationships

Fabio Musso
2012

Abstract

This issue of the journal focuses on some topics related to the changes that are occurring. The first three contributes deepen some aspects of the in-store interaction within the retailer-consumer relationship. The fourth and fifth contributes deal with Corporate Social Responsibility as a strategy by which retailers are responding to an increased public demand for more sustainability in economic activities and trade
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11576/2690268
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