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Mostrati risultati da 1 a 20 di 72
Titolo Data di pubblicazione Autore(i) File
The Communication Strategy of SMEs: The Emergence of a Heterogeneous Scenario 1-gen-2025 Conti, Emanuela; Travasi, Alessio
Sustainability Communication in Corporate Strategy: The Case of Valmex S.p.A. 1-gen-2025 Travasi, Alessio; Conti, Emanuela; Musso, Fabio; Cucchiarini, Giorgia
Methodologies for Assessing Patent Value: A Systematic Literature Review 1-gen-2025 Sorcinelli, Martina; Conti, Emanuela; Pencarelli, Tonino
Cultural events communication and the influence of sponsoring brands on participants’ purchase intention. Insights from an exploratory study. 1-gen-2025 Conti, Emanuela
The effectiveness of communicating food security in Agri-food firms: an exploratory study from the entrepreneurial perspective 1-gen-2024 Conti, Emanuela; Giampaoli, Daniele; Cesaroni, Francesca; Pencarelli, Tonino
Motivations to use Social Media, Socio-Demographic Characteristics, and Perceived Quality of Life of Italian Generation Z 1-gen-2024 Conti, Emanuela; Savelli, Elisabetta; Camillo, Furio; Suomi, Kati; Capanna Piscè, Guido
Navigating pricing strategies in the video game industry: evidence from passionate gamers. 1-gen-2024 Conti, Emanuela; Travasi, Alessio; Musso, Fabio; Brunaccioni, Niccolò
Communicating food safety in the agri-food firms: the perception of Italian entrepreneurs 1-gen-2024 Gabbianelli, Linda; Conti, Emanuela; Pencarelli, Tonino
Traditional and environmentally friendly attributes in products of highly design-oriented firms: an exploratory study in the perception of Italian entrepreneurs 1-gen-2024 Conti, Emanuela; Jevnaker, Birgit Helene; Camillo, Furio; Musso, Fabio
The role of the museumscape on positive word-of-mouth: examining Italian museums 1-gen-2024 Conti, Emanuela; Vesci, Massimiliano; Castellani, Paola; Rossato, Chiara
Exploring Eco-Design Strategies in Italian Design-Driven Firms 1-gen-2024 Helene Jevnaker, Birgit; Conti, Emanuela; Sorini, Laerte
“Exploring the Influence of Digital Communication Tools on Reputation and Loyalty: A Study of Agri-food Firms”, in Ciasullo M., Brunetti F. e Martin J. (eds.) Embracing Sustainability Management Through Excellence in Services 1-gen-2024 Conti, Emanuela; Gabbianelli, Linda; Pencarelli, Tonino
The relationship between brands and influencers: an exploratory study in the hospitality industry 1-gen-2023 Conti, Emanuela; D'Amario, Rosanna
How do environmental sustainability factors influence the purchasing choices of Generation Z consumers for cosmetic products? An exploratory study. 1-gen-2023 Musso, Fabio; Conti, Emanuela; Camillo, Furio; Capanna Piscè, Guido
How Environmental Sustainability Impacts on Design Driven Product Strategies 1-gen-2023 Musso, F.; Sorini, L.; Conti, E.
Bridging Theory and Practice in Humane Entrepreneurship: Insights from Italian Small and Medium Enterprises 1-gen-2023 Vesci, Massimiliano; Botti, Antonio; Feola, Rosangela; Conti, Emanuela; Tarabishy Ayman, El
The impact of digitalization on marketing activities in manufacturing companies 1-gen-2023 Conti, Emanuela; Camillo, Furio; Pencarelli, Tonino
The Impact of Digitalization on Business Functions in Manufacturing Small and Medium-Sized Enterprises: An Empirical Study from the Entrepreneurial Perspective 1-gen-2023 Conti, Emanuela; Musso, Fabio; Camillo, Furio
How does communication in SMEs change in the digital era?Some insights from the entrepreneurial perspective 1-gen-2023 Conti, Emanuela; Savelli, Elisabetta; Bocconcelli, Roberta
26th Excellence In Services International Conference EISIC 1-gen-2023 Conti, Emanuela; Gabbianelli, Linda; Pencarelli, Tonino
Mostrati risultati da 1 a 20 di 72
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