In recent years, attention by enterprises towards environmental issues is increased, taking on a strategic role in the activity of the same. The quality environmental standards are higher. The "Green Economy" theme has become a central topic of economic and social debate and many companies use it to improve their competitive performance. In Italy, for example, from 2008 to 2013, already 328,000 companies have invested in green technologies to reduce their environmental impact. Moreover, the consumer often wants to have certainty on the environmental commitment of the company or the environmental performance of the product he is about to buy. In many industries and for many products there is some confidential information to the customer. In the wood-furniture sector, this information is not explicitly defined. The aim of the paper is to analyze a tool to guarantee the consumer for the environmental quality of the product in the wood-furniture sector: the COSMOB QUALITAS PRAEMIUM (CQP), one of the few voluntary eco-labels in Italy, along with the "CQA" brand, the market leader.
The "COSMOB QUALITAS PRAEMIUM": a quality brand in the Italian furniture sector
Murmura Federica;Valentini Alice
2014
Abstract
In recent years, attention by enterprises towards environmental issues is increased, taking on a strategic role in the activity of the same. The quality environmental standards are higher. The "Green Economy" theme has become a central topic of economic and social debate and many companies use it to improve their competitive performance. In Italy, for example, from 2008 to 2013, already 328,000 companies have invested in green technologies to reduce their environmental impact. Moreover, the consumer often wants to have certainty on the environmental commitment of the company or the environmental performance of the product he is about to buy. In many industries and for many products there is some confidential information to the customer. In the wood-furniture sector, this information is not explicitly defined. The aim of the paper is to analyze a tool to guarantee the consumer for the environmental quality of the product in the wood-furniture sector: the COSMOB QUALITAS PRAEMIUM (CQP), one of the few voluntary eco-labels in Italy, along with the "CQA" brand, the market leader.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
