The emerging web revolution entails managing multichannel strategies by experimenting with new organizational solutions in search of a new reference model. Logistics have also begun to change dramatically, disrupting the classic configurations where logistics actors played a functional role in bringing efficiency to a process where a large number of producers offered goods to a myriad of consumers. In the coming years, many of the theories on distribution systems and the role of business actors at the production, distribution, and service levels will have to be rewritten
Destructuring of marketing channels and growth of multichannelling. In search of a new model for distribution systems
Musso F.
2018
Abstract
The emerging web revolution entails managing multichannel strategies by experimenting with new organizational solutions in search of a new reference model. Logistics have also begun to change dramatically, disrupting the classic configurations where logistics actors played a functional role in bringing efficiency to a process where a large number of producers offered goods to a myriad of consumers. In the coming years, many of the theories on distribution systems and the role of business actors at the production, distribution, and service levels will have to be rewrittenFile in questo prodotto:
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