The context in which banking institutions are now operating has changed, due to technological evolution, the growth of customer expectations, and globalization. Now, the attention has been focused on the relationship between the banks and the customers. That relationship includes all the financier date, privacy information and personal communications from clients. The global world market is an economic system with a strong interdependence between the stability of the banking industry and transparency in its relations with businesses. The study is focused on the relationship between bank and business, specifically it was analyzed what drivers a business choose before to start a relationship with a bank. Following it was explored the resulting of satisfaction of the relationship. The businesses that were considered are companies in the Italian mechanical industry. The mechanical sector was chosen as a strategic asset of the Italian economy.
La qualità del rapporto banca-impresa. Un’analisi empirica sulle aziende metalmeccaniche italiane
OLIVIERI, ELISA
2019
Abstract
The context in which banking institutions are now operating has changed, due to technological evolution, the growth of customer expectations, and globalization. Now, the attention has been focused on the relationship between the banks and the customers. That relationship includes all the financier date, privacy information and personal communications from clients. The global world market is an economic system with a strong interdependence between the stability of the banking industry and transparency in its relations with businesses. The study is focused on the relationship between bank and business, specifically it was analyzed what drivers a business choose before to start a relationship with a bank. Following it was explored the resulting of satisfaction of the relationship. The businesses that were considered are companies in the Italian mechanical industry. The mechanical sector was chosen as a strategic asset of the Italian economy.File | Dimensione | Formato | |
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