“Urbino per Bene”: un progetto partecipato e sostenibile per la salvaguardia e conservazione del centro storico

The "Urbino per Bene" project was born with the aim to raise awareness among tourists and citizens to have a respectful and attentive attitude towards the historical, artistic and architectural heritage of the historic center of the small city of Marche Region. Based on the principle of doing “maintenance and not restoring”, best behavioral practices have been drafted and disseminated to citizens and tourists to increase their awareness of being in a context of exceptional beauty and importance to which conservation they are all called to contribute. The project and its implementation is an example of effective collaboration both between the various public institutions (Municipality, University, Ministry of Cultural Heritage) and between these and private citizens or/and associations. A sustainable model has been developed to rationalize public spending in the field of culture. Next to the training and information activities, on the basis of a conservative project, all the necessary interventions to eliminate the damage caused by acts of vandalism and negligence have been implemented.