Nowadays, as companies are usually a part of a network of relationship, they need legitimacy to operate in an increasingly international competition market. The world is increasing its focus on environmental, ethical and social issues, and this has recently prompted companies to draw up their own annual Activity and Corporate Responsibility Report in order to create added value for their stake-holders. The aim of this paper is to analyze six major retailers listed in Deloitte's global ranking of retailers, and compare their corporate social responsibility poli-cies using a conceptual model composed of four areas: 1) company, 2) products and assortments, 3) social commitment, and 4) environmental commitment. The comparative analysis shows up some differences between retailers from different countries of origin and proposes a new starting point for future research.
Corporate Social Responsibility of Large Retailers. An International Comparison
Musso F.
;Angioni M.
2020
Abstract
Nowadays, as companies are usually a part of a network of relationship, they need legitimacy to operate in an increasingly international competition market. The world is increasing its focus on environmental, ethical and social issues, and this has recently prompted companies to draw up their own annual Activity and Corporate Responsibility Report in order to create added value for their stake-holders. The aim of this paper is to analyze six major retailers listed in Deloitte's global ranking of retailers, and compare their corporate social responsibility poli-cies using a conceptual model composed of four areas: 1) company, 2) products and assortments, 3) social commitment, and 4) environmental commitment. The comparative analysis shows up some differences between retailers from different countries of origin and proposes a new starting point for future research.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
