What retailers are currently doing in the continuously changing context is the subject of this Special Issue on "Retailer Offer and Consumer Behavior". What emerges is a combination of innovative solutions within mostly traditional retail environments, although the presence of e-commerce leads to the adoption of multi-channelling strategies and the improvement of all areas of influence inside the store. Increased multisensory interaction with the client and customized relationship based on big data are recurring themes that emerge.
Retailer Offer and Consumer Behavior
Fabio Musso
2014
Abstract
What retailers are currently doing in the continuously changing context is the subject of this Special Issue on "Retailer Offer and Consumer Behavior". What emerges is a combination of innovative solutions within mostly traditional retail environments, although the presence of e-commerce leads to the adoption of multi-channelling strategies and the improvement of all areas of influence inside the store. Increased multisensory interaction with the client and customized relationship based on big data are recurring themes that emerge.File in questo prodotto:
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