The author anchors the exploration in a discussion of the oral and visual strategies used to advertise goods in the early modern period. Her analysis draws on diverse examples that range from Autolycus’s merchandise in The Winter’s Tale to the First Folio as the earliest modern use of Shakespeare in advertising.
a. Advertising in Shakespearean plays and in Shakespeare's times
Roberta Mullini
2024
Abstract
The author anchors the exploration in a discussion of the oral and visual strategies used to advertise goods in the early modern period. Her analysis draws on diverse examples that range from Autolycus’s merchandise in The Winter’s Tale to the First Folio as the earliest modern use of Shakespeare in advertising.File in questo prodotto:
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