Urbino campus universitario: una città “specializzata” nella produzione della cultura.

The paper presents some positive experiences of collaborations of the School of Conservation and Restoration with the Municipality and the Archdiocese of Urbino which have contributed to the creation of best practices. In particular, the research project of the University of Urbino Integrated digital management model for the conservation and enhancement of the historical heritage of the University will be illustrated because it represents a case of synergistic management within a city specialized.