The purpose of this paper is to describe the emerging reality of networked and productive publics in the increasingly complex environment of the transmediality of production, distribution and consumption of digital contents related to entertainment and information. In this context, storytelling becomes a transmedia platform for the attribution of meaning and the construction of a shared ethos; here, “productive publics” participate in different ways to create a new model for the circulation of narrative contents. In this paper, I consider some Italian examples of transmedia contents (which in this paper I refer to as “bonus track”) that circulate freely, and have been developed either by corporations or by authors, both as “productive publics,” in complex ways generating participatory practices that produce different possibilities of liberation and of exploitation.

Productive publics and transmedia participation

BOCCIA ARTIERI, GIOVANNI
2012-01-01

Abstract

The purpose of this paper is to describe the emerging reality of networked and productive publics in the increasingly complex environment of the transmediality of production, distribution and consumption of digital contents related to entertainment and information. In this context, storytelling becomes a transmedia platform for the attribution of meaning and the construction of a shared ethos; here, “productive publics” participate in different ways to create a new model for the circulation of narrative contents. In this paper, I consider some Italian examples of transmedia contents (which in this paper I refer to as “bonus track”) that circulate freely, and have been developed either by corporations or by authors, both as “productive publics,” in complex ways generating participatory practices that produce different possibilities of liberation and of exploitation.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11576/2595186
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