The aim is to identify if there is perception of prejudice and discrimination related to Ageism, Sexism, Lookism (ASL) and Sexual Orientation (SO) against customers in Brazil and Italy Seaside Retailing. Through quantitative research and descriptive study, data from Curitiba-Parana-Brazil and Urbino-Marche-Italy are collected, using sampling by convenience. Brazilian respondents are under 30 years old, female and male, both from social segment “B”. Italian groups, “B” and “C”, are mainly feminine, also under 30. Brazilian vacationers go to seaside for shopping and eating out; Italian ones for eating out, drinking and fun. Likert Scales have been used to evaluate ASL+SO and overall conclusion shows that the interviewees do not perceive prejudice and discrimination against customers concerning their age, gender, appearance or sexual orientation when the seaside retail companies provide face-to-face services. Future studies related to the subject can be developed in other seaside retailing in different countries.

Prejudice and Discrimination in Seaside Retailing. Comparative Analyses between Brazil and Italy

MUSSO, FABIO
2015-01-01

Abstract

The aim is to identify if there is perception of prejudice and discrimination related to Ageism, Sexism, Lookism (ASL) and Sexual Orientation (SO) against customers in Brazil and Italy Seaside Retailing. Through quantitative research and descriptive study, data from Curitiba-Parana-Brazil and Urbino-Marche-Italy are collected, using sampling by convenience. Brazilian respondents are under 30 years old, female and male, both from social segment “B”. Italian groups, “B” and “C”, are mainly feminine, also under 30. Brazilian vacationers go to seaside for shopping and eating out; Italian ones for eating out, drinking and fun. Likert Scales have been used to evaluate ASL+SO and overall conclusion shows that the interviewees do not perceive prejudice and discrimination against customers concerning their age, gender, appearance or sexual orientation when the seaside retail companies provide face-to-face services. Future studies related to the subject can be developed in other seaside retailing in different countries.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11576/2630136
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