In recent years, small businesses oriented to the production of craft beers, which are all malt drinks derived by high quality raw materials according to traditional styles, have been established. In Italy, this so-called craft beer revolution is providing interesting developing opportunities also to the agro food sector. Herein, the main features of such a phenomenon, with particular attention at agricultural craft breweries, are examined. Subsequently, the results of a study, which evidenced the differential elements between the different typologies of microbreweries, in terms of socioeconomic profile of producers, company structure, productive and commercial strategies, are reported.
La craft beer revolution in Italia e i birrifici agricoli: traiettorie evolutive e principali criticità
VIGANO', ELENA
2015
Abstract
In recent years, small businesses oriented to the production of craft beers, which are all malt drinks derived by high quality raw materials according to traditional styles, have been established. In Italy, this so-called craft beer revolution is providing interesting developing opportunities also to the agro food sector. Herein, the main features of such a phenomenon, with particular attention at agricultural craft breweries, are examined. Subsequently, the results of a study, which evidenced the differential elements between the different typologies of microbreweries, in terms of socioeconomic profile of producers, company structure, productive and commercial strategies, are reported.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
