In order to stimulate SMEs to innovate, internationalize and strengthen their competitiveness, the Italian government has recently introduced a new legislative instrument called the “network contract” which represents a form of collaboration in constant and significant growth. The aim of the paper is to verify whether and how this new type of formal cooperation represents a relevant and effective driver of change in tourism SMEs’ strategic orientation with regards to CSR and sustainability. Following both a theoretical and empirical perspectives the work develops several preliminary reflections that have emerged from the analysis of a case-study related to an Italian network contract (“Made in Rimini Holidays”) which involves two hotels consortia and a cooperative. Findings underline that even if responsible and sustainable-oriented tourism products are yet at an early stage, the network contract plays a critical role of “incubator” as well as of mediator in promoting a culture of sustainability in its various dimensions (social, environmental, relational, reputational, economic) among the associated companies.

Inter-firm collaboration for spreading sustainability in tourism SMEs. The experience of the “network contract” Made in Rimini Holidays

DEL BALDO, MARA
2016-01-01

Abstract

In order to stimulate SMEs to innovate, internationalize and strengthen their competitiveness, the Italian government has recently introduced a new legislative instrument called the “network contract” which represents a form of collaboration in constant and significant growth. The aim of the paper is to verify whether and how this new type of formal cooperation represents a relevant and effective driver of change in tourism SMEs’ strategic orientation with regards to CSR and sustainability. Following both a theoretical and empirical perspectives the work develops several preliminary reflections that have emerged from the analysis of a case-study related to an Italian network contract (“Made in Rimini Holidays”) which involves two hotels consortia and a cooperative. Findings underline that even if responsible and sustainable-oriented tourism products are yet at an early stage, the network contract plays a critical role of “incubator” as well as of mediator in promoting a culture of sustainability in its various dimensions (social, environmental, relational, reputational, economic) among the associated companies.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11576/2640065
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