This article presents UniurbWebinarOrienta, the webinars for e-guidance of the University of Urbino Carlo Bo, Italy. The goal of the webinars was to present the university's Master Degree; this objective is divided into three points: to increase the number of students, to qualify the offer and to make personal branding while promoting the institution. On the technical level, a platform that facilitated participation with tools such as slides, webcams, file and screen sharing supporting interaction, such as chat, was chosen. For webinar communication, the university site and social networks, articles on the university blog and emails were used. For submitting content during the webinars, a unique eight-slide format for each course was prepared: a cover, five slides of information content and two closing slides. The choice of the platform allowed us to use both audio and video supports with screen sharing. During the webinar, participants had the opportunity to intervene by formulating questions in the chat to which the live chat operator responded directly.The three webinars of the areas (Scientific, Humanistic and GEPS Juridical-Economic-Political-Sociological) had many live followers. Currently they are still active and have a lot of followers generating an important web conversation.

Matteucci I. (2018) ICT for University e-guidance. The case-study UniurbWebinarOrienta from Italy. In INTED2018 Proceedings - The 12th International Technology, Education and Development Conference, 5-7 March, Valencia, Spain, pages: 2937-2945.

Ivana Matteucci
2018-01-01

Abstract

This article presents UniurbWebinarOrienta, the webinars for e-guidance of the University of Urbino Carlo Bo, Italy. The goal of the webinars was to present the university's Master Degree; this objective is divided into three points: to increase the number of students, to qualify the offer and to make personal branding while promoting the institution. On the technical level, a platform that facilitated participation with tools such as slides, webcams, file and screen sharing supporting interaction, such as chat, was chosen. For webinar communication, the university site and social networks, articles on the university blog and emails were used. For submitting content during the webinars, a unique eight-slide format for each course was prepared: a cover, five slides of information content and two closing slides. The choice of the platform allowed us to use both audio and video supports with screen sharing. During the webinar, participants had the opportunity to intervene by formulating questions in the chat to which the live chat operator responded directly.The three webinars of the areas (Scientific, Humanistic and GEPS Juridical-Economic-Political-Sociological) had many live followers. Currently they are still active and have a lot of followers generating an important web conversation.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11576/2658861
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