This paper aims to analyse how women entrepreneurs manage their multiple identities, and how these identities interplay through their life and their business life cycle from the start-up to the disengagement phase. Based on a longitudinal case study in which a woman founded a small business and passed the leadership to her son, findings suggest that enrichment between multiple identities is possible if women entrepreneurs are able to modulate, adapt and continuously redefine the relationship between being a woman, being an entrepreneur and being satisfied. This result contradicts those of other research, which underlined that women very often experience conflicts between different identities and difficulties in find a balance between them compatible.
How Women Entrepreneurs Manage Multiple Social Identities
Francesca Maria Cesaroni;Maria Gabriella Pediconi;Annalisa Sentuti
2019
Abstract
This paper aims to analyse how women entrepreneurs manage their multiple identities, and how these identities interplay through their life and their business life cycle from the start-up to the disengagement phase. Based on a longitudinal case study in which a woman founded a small business and passed the leadership to her son, findings suggest that enrichment between multiple identities is possible if women entrepreneurs are able to modulate, adapt and continuously redefine the relationship between being a woman, being an entrepreneur and being satisfied. This result contradicts those of other research, which underlined that women very often experience conflicts between different identities and difficulties in find a balance between them compatible.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.