Abstract This section presents a case-study relative to an Italian large Group, Brunello Cucinelli, that is of particular interest for its business model and the path of growth, characterized by a coherent and authentic CSR orientation. Sustainability of growth and healthy profitability are distinctive features of the Cucinelli Group. In pursuing the “humanistic enterprise” people work to achieve a shared objective adhering to a system of “soft” intangible values that represents the living core of the entire Group. The study employs a qualitative research approach. First, it provides a brief description of the company; secondly attention addresses the humanistic enterprise model and the leadership style. Finally, conclusions summarise the most relevant insights emerged from the case that represent an example of a sustainable growth and “a gentle capitalism”.
Company Case Study 8: Cucinelli-A Humanistic Enterprise for a Sustainable Growth and a Sustainable World
Del Baldo, Mara
2020
Abstract
Abstract This section presents a case-study relative to an Italian large Group, Brunello Cucinelli, that is of particular interest for its business model and the path of growth, characterized by a coherent and authentic CSR orientation. Sustainability of growth and healthy profitability are distinctive features of the Cucinelli Group. In pursuing the “humanistic enterprise” people work to achieve a shared objective adhering to a system of “soft” intangible values that represents the living core of the entire Group. The study employs a qualitative research approach. First, it provides a brief description of the company; secondly attention addresses the humanistic enterprise model and the leadership style. Finally, conclusions summarise the most relevant insights emerged from the case that represent an example of a sustainable growth and “a gentle capitalism”.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
