Abstract This section presents a case-study relative to an Italian large Group, Brunello Cucinelli, that is of particular interest for its business model and the path of growth, characterized by a coherent and authentic CSR orientation. Sustainability of growth and healthy profitability are distinctive features of the Cucinelli Group. In pursuing the “humanistic enterprise” people work to achieve a shared objective adhering to a system of “soft” intangible values that represents the living core of the entire Group. The study employs a qualitative research approach. First, it provides a brief description of the company; secondly attention addresses the humanistic enterprise model and the leadership style. Finally, conclusions summarise the most relevant insights emerged from the case that represent an example of a sustainable growth and “a gentle capitalism”.

Company Case Study 8: Cucinelli-A Humanistic Enterprise for a Sustainable Growth and a Sustainable World

Del Baldo, Mara
2020-01-01

Abstract

Abstract This section presents a case-study relative to an Italian large Group, Brunello Cucinelli, that is of particular interest for its business model and the path of growth, characterized by a coherent and authentic CSR orientation. Sustainability of growth and healthy profitability are distinctive features of the Cucinelli Group. In pursuing the “humanistic enterprise” people work to achieve a shared objective adhering to a system of “soft” intangible values that represents the living core of the entire Group. The study employs a qualitative research approach. First, it provides a brief description of the company; secondly attention addresses the humanistic enterprise model and the leadership style. Finally, conclusions summarise the most relevant insights emerged from the case that represent an example of a sustainable growth and “a gentle capitalism”.
978-3-030-21036-6
978-3-030-21037-3
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11576/2681232
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