This paper introduces preliminary research aimed at understanding the organizational readiness of customers to digital services and the role of supplier-customer interaction. The illustrative case of a firm’s reference markets, Italy and USA, is presented to trace a draft of results and future research developments.
Are industrial customers ready for digital services? A preliminary analysis in the wood-furniture sector
serena galvani
2021
Abstract
This paper introduces preliminary research aimed at understanding the organizational readiness of customers to digital services and the role of supplier-customer interaction. The illustrative case of a firm’s reference markets, Italy and USA, is presented to trace a draft of results and future research developments.File in questo prodotto:
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