The article focuses on the role of the Community-Led Local Development- (CLLD) methodology in promoting the integrated development of local communities. The study explores the potential of CLLD as a tourism enhancement tool for five municipalities within the FLAG Marche Sud area. The analysis has been carried out through a literature review and in-depth interviews. The research examines the methodology's definition, funding, implementation, and monitoring to explore the relationship between CLLD and tourism, local development strategies (LDSs) and stakeholder collaboration. The findings suggest that the CLLD approach can help local communities maximise the opportunities EU funding streams offer, particularly through food festivals. Also, it can help them identify their strengths and develop tourism strategies that suit their peculiarities. All the relevant stakeholders need to cooperate to ensure the successful implementation of the methodology. The study provides a theoretical contribution to how CLLD can effectively enhance tourism within local communities. The present article is a groundwork for the FLAG-Marche-Sud marketing plan.
Enhancing Tourism through Local Development Strategies (LDSs): A Study of FLAG Marche Sud Area
Federica Murmura;Guido Capanna Pisce';Claudia Fraboni
2023
Abstract
The article focuses on the role of the Community-Led Local Development- (CLLD) methodology in promoting the integrated development of local communities. The study explores the potential of CLLD as a tourism enhancement tool for five municipalities within the FLAG Marche Sud area. The analysis has been carried out through a literature review and in-depth interviews. The research examines the methodology's definition, funding, implementation, and monitoring to explore the relationship between CLLD and tourism, local development strategies (LDSs) and stakeholder collaboration. The findings suggest that the CLLD approach can help local communities maximise the opportunities EU funding streams offer, particularly through food festivals. Also, it can help them identify their strengths and develop tourism strategies that suit their peculiarities. All the relevant stakeholders need to cooperate to ensure the successful implementation of the methodology. The study provides a theoretical contribution to how CLLD can effectively enhance tourism within local communities. The present article is a groundwork for the FLAG-Marche-Sud marketing plan.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
