As technology continues to permeate our daily lives, consumer behavior has shifted notably between the physical and digital realms. The convergence of these domains, largely due to the rise of social media, e-commerce, and virtual reality, has transformed how individuals make purchasing decisions, interact with brands, and communicate socially. This paper examines the nuances of evolving consumer behavior, supported by recent literature on the virtual lifestyle and its socioeconomic implications. It highlights key trends, including the growing prominence of online identity, the appeal of digital convenience, and the economic impact of virtual consumption, while exploring social challenges such as digital disconnection and authenticity.
The changing consumer behavior between real life and digital world
Fabio Musso
2024
Abstract
As technology continues to permeate our daily lives, consumer behavior has shifted notably between the physical and digital realms. The convergence of these domains, largely due to the rise of social media, e-commerce, and virtual reality, has transformed how individuals make purchasing decisions, interact with brands, and communicate socially. This paper examines the nuances of evolving consumer behavior, supported by recent literature on the virtual lifestyle and its socioeconomic implications. It highlights key trends, including the growing prominence of online identity, the appeal of digital convenience, and the economic impact of virtual consumption, while exploring social challenges such as digital disconnection and authenticity.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
