This essay takes a practical viewpoint—that of a graphic designer, a creator of visual messages that assembles text and images in a single product—and examines case studies in which the type becomes an image using different methods depending on the context in which it is employed. The historical considerations are an opportunity to highlight how every graphic designer is required to develop their own personal approach to the text/image relationship, which is necessarily influenced by the period and the technologies used but also defined by their own personal creativity and graphical style, by their specific skills and expertise, as well as by the goals of the message.
Lorem ipsum dolor. The text/image relationship in the process of producing analogue and digital graphics
Pierini J
2017
Abstract
This essay takes a practical viewpoint—that of a graphic designer, a creator of visual messages that assembles text and images in a single product—and examines case studies in which the type becomes an image using different methods depending on the context in which it is employed. The historical considerations are an opportunity to highlight how every graphic designer is required to develop their own personal approach to the text/image relationship, which is necessarily influenced by the period and the technologies used but also defined by their own personal creativity and graphical style, by their specific skills and expertise, as well as by the goals of the message.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
