This book delves into the strategic role of urban clusters in the luxury fashion industry, unveiling how proximity to talent, educational institutions, and strategic partners shapes competitive advantages. Through theoretical analysis, a systematic literature review, and exclusive case studies from cities like Milan, Rome, New York, Los Angeles, and Tokyo, the book highlights how fashion brands leverage urban hubs for innovation, brand visibility, and international growth. The narrative shows how urban clusters foster creativity, knowledge exchange, and powerful networks that drive the success of fashion companies in a globalized world. A must-read for professionals, researchers, and enthusiasts seeking to understand why cities remain the beating heart of the luxury fashion sector and how businesses can thrive in this dynamic ecosystem.
Clusters of Luxury: How Urban Hubs Drive Success in the Fashion Industry
Alessio Travasi
2025
Abstract
This book delves into the strategic role of urban clusters in the luxury fashion industry, unveiling how proximity to talent, educational institutions, and strategic partners shapes competitive advantages. Through theoretical analysis, a systematic literature review, and exclusive case studies from cities like Milan, Rome, New York, Los Angeles, and Tokyo, the book highlights how fashion brands leverage urban hubs for innovation, brand visibility, and international growth. The narrative shows how urban clusters foster creativity, knowledge exchange, and powerful networks that drive the success of fashion companies in a globalized world. A must-read for professionals, researchers, and enthusiasts seeking to understand why cities remain the beating heart of the luxury fashion sector and how businesses can thrive in this dynamic ecosystem.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
