Cultura digital e green? Metodologia e primi risultati di una mappatura di buone pratiche

The integration of digital and sustainable practices in cultural heritage is essential for innovation and the enhancement of heri-tage. This study examines the research methodology and analyzes the data collected from the mapping of 44 best practices within the Eco Art initiative, funded by the PNRR, highlighting trends and strategies for the digital and green transition of the cultural sector. The results demonstrate a wide adoption of technological tools such as 3D digitization, augmented reality, and methodolo-gies for sustainability. The data analysis also highlights the role of training, the involvement of cultural institutions, and the im-portance of a user-centered approach to improve accessibility and public interaction. Furthermore, the study investigates the sustainability principles pursued through "green" strategies in the production of both go-ods and services. The evidence confirms an increasing awareness of environmental sustainability issues, with best practices aimed at improving environmental performance, while maintaining a significant connection with tangible material assets as tools for promotion and information.