Critical Thinking and Creative Communication. Words, Images and Networks. Experiences from the Urbino POT 2023-2025 «Universities, Schools and Territories Networking for Cultural Heritage»

This volume arises from the activities of the guidance and tutoring plan (POT) developed on the Information, Media and Advertising course at the University of Urbino Carlo Bo, as part of the national network «Universities, Schools and Territories Networking for Cultural Heritage». The project is grounded in a shared understanding of cultural heritage—both tangible and intangible—as a driver of individual and collective growth and as a privileged medium for supporting students in their transition from upper secondary school to university. From this perspective, guidance is not simply about information delivery; it becomes a formative process that fosters inclusion, participation, and a more conscious relationship with learning and future professional paths.