Sfoglia per Autore
A New Business Model for the Fashion Industry. The Emergence of Fashion-as-a-Service
2024 Travasi, Alessio; Musso, Fabio
Reinventing the footwear industry: the role of digital technologies in the market development strategy of an Italian Born Global firm
2024 Masili, Giorgia; Travasi, Alessio; Musso, Fabio
The ageing of population and the challenges for social and health care systems: the senior cohousing model and the role of new technologies
2024 Musso, Fabio; Bravi, Laura; Murmura, Federica; Savelli, Elisabetta; Travasi, Alessio
Perspectives for Analysis of Buyer-Seller Relationships beyond Management Disciplines
2024 Musso, Fabio; Travasi, Alessio
Traditional and environmentally friendly attributes in products of highly design-oriented firms: an exploratory study in the perception of Italian entrepreneurs
2024 Conti, Emanuela; Jevnaker, Birgit Helene; Camillo, Furio; Musso, Fabio
Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks
2024 Vasquez-Párraga, Arturo Z.; Sahagún, Miguel A.; Musso, Fabio
The Influence of Augmented Reality on the Consumer Purchasing Process
2024 Murmura, Federica; Bravi, Laura; Pierli, Giada; Santos, Gilberto; Musso, Fabio
Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19
2024 Murmura, Federica; Liberatore, Lolita; Musso, Fabio; Bravi, Laura; Pierli, Giada
Ouverture de ‘New Global Competitive Landscapes’
2023 Brondoni, Silvio M.; Musso, Fabio
The influence of Augmented Reality on the consumer purchasing process
2023 Murmura, F.; Bravi, L.; Pierli, G.; Santos, G.; Musso, F.
The slow establishment of Fashion-as-a-Service: Evidence from the changing behaviour of fashion consumers
2023 Travasi, Alessio; Musso, Fabio
How do environmental sustainability factors influence the purchasing choices of Generation Z consumers for cosmetic products? An exploratory study.
2023 Musso, Fabio; Conti, Emanuela; Camillo, Furio; Capanna Piscè, Guido
How Environmental Sustainability Impacts on Design Driven Product Strategies
2023 Musso, F.; Sorini, L.; Conti, E.
Brand Activism: A survey on the level of consumer awareness and involvement.
2023 Musso, F.; Murmura, F.; Savelli, E.; Bravi, L.
The Impact of Digitalization on Business Functions in Manufacturing Small and Medium-Sized Enterprises: An Empirical Study from the Entrepreneurial Perspective
2023 Conti, Emanuela; Musso, Fabio; Camillo, Furio
Gen Z and wine consumption: A comparative study of Italian and Spanish consumers
2023 Savelli, E.; Travasi, A.; Musso, F.
Territorial Marketing as a Local Development Strategy: Two Case Studies From an Italian Region
2023 Travasi, Alessio; Musso, Fabio
Decision Making and Artificial Intelligence: New Frontiers for Entrepreneurship and Management
2023 Musso, Fabio
Testing the Effectiveness of the Health Belief Model in Predicting Preventive Behavior During the COVID-19 Pandemic: The Case of Romania and Italy
2023 Karl, J. A.; Fischer, R.; Druica, E.; Musso, F.; Stan, A
Tecnologie digitali e nuovi modelli di business per le imprese Born Global
2023 Travasi, Alessio; Masili, Giorgia; Musso, Fabio
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