The interplay between internal organizational factors and external interaction is in focus in this paper. The paper describes the turnaround of the motorbike producer Ducati, in terms of how the company systematically changes this interplay. The paper shows how Ducatti changed its internal buying organization and developed a more interaction friendly structure. The importance of the interplay between internal organization and external interaction has become more important as companies have become more specialized and in this way more dependent on their external counterparties. The paper argues that the only way that such a highly specialized company can achieve a turnaround is if they manage to get their most important counterparts to become involved in a mutual change process.
External interaction as a means of making changes in a company: The role of purchasing in a major turnaround for Ducati
BOCCONCELLI, ROBERTA;
2008
Abstract
The interplay between internal organizational factors and external interaction is in focus in this paper. The paper describes the turnaround of the motorbike producer Ducati, in terms of how the company systematically changes this interplay. The paper shows how Ducatti changed its internal buying organization and developed a more interaction friendly structure. The importance of the interplay between internal organization and external interaction has become more important as companies have become more specialized and in this way more dependent on their external counterparties. The paper argues that the only way that such a highly specialized company can achieve a turnaround is if they manage to get their most important counterparts to become involved in a mutual change process.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
