This paper presents an overview of corporate social responsibility drivers within international supply chains, following a multiple perspective of the different players involved. This study is concentrated on European retailers and organizations within Fair Trade supply chains, and small-medium enterprise manufacturers in the food sector. A qualitative analysis on the strategies of large retailers is developed. Further a quantitative analysis on the level of policies and instruments of CSR in small and medium Italian food that are large suppliers of international retailers is produced. The analysis focused on the role of large retailers examining the effects of their international corporate social responsibility initiatives. Requirements for international supply chain members were also reviewed.
International Market and Entry Mode Selection: An Sme Perspective
MUSSO, FABIO;FRANCIONI, BARBARA
2010
Abstract
This paper presents an overview of corporate social responsibility drivers within international supply chains, following a multiple perspective of the different players involved. This study is concentrated on European retailers and organizations within Fair Trade supply chains, and small-medium enterprise manufacturers in the food sector. A qualitative analysis on the strategies of large retailers is developed. Further a quantitative analysis on the level of policies and instruments of CSR in small and medium Italian food that are large suppliers of international retailers is produced. The analysis focused on the role of large retailers examining the effects of their international corporate social responsibility initiatives. Requirements for international supply chain members were also reviewed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
