This paper analyses the internationalization of Small and Medium-Sized Enterprises (SMEs) with a particular focus on the factors that influence changes in entry mode strategy that occur during the process, after the first foreign market entry. To achieve this, a quantitative research has been performed through a survey of 60 entrepreneurs and managers of Italian SMEs. The main findings confirm that, although existing business and social relationships have always had a great influence in the internationalization strategies, when it comes to analyze the SMEs perspective it is also necessary to take into account the influence of other factors, regardless of relationships, like the entrepreneur’s perception of the need to change mode strategy in a specific market.
Factors Influencing Changes in Entry Mode Strategies of SMEs
FRANCIONI, BARBARA
2011
Abstract
This paper analyses the internationalization of Small and Medium-Sized Enterprises (SMEs) with a particular focus on the factors that influence changes in entry mode strategy that occur during the process, after the first foreign market entry. To achieve this, a quantitative research has been performed through a survey of 60 entrepreneurs and managers of Italian SMEs. The main findings confirm that, although existing business and social relationships have always had a great influence in the internationalization strategies, when it comes to analyze the SMEs perspective it is also necessary to take into account the influence of other factors, regardless of relationships, like the entrepreneur’s perception of the need to change mode strategy in a specific market.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
