Business incubation process.The case of three start- ups in “the hive” incubator

Present article aims at dealing with new business development in business incubation. An IMP perspective is adopted to focus on the role incubator/incubatee relationship plays in the process. We argue that the IMP perspective offers several insight that can enrich research on business incubators as well as new business development, and conceptual development in the field. The paper is based on in-depth empirical studies of the incubation process concerning one incubator and three innovative start-up operating in the agri-food sector.