This paper stresses the importance of the role of travel agency websites promoting travel, identifying key variables and relative dimensions.Many models exist in current literature regarding site construction which in most cases neglect the importance of relational dimension to website customer satisfaction.Thus, a survey was carried out to confirm the importance of the relation dimension role.It is drawing on these results that some managerial implications emerge for travel agencies websites and web agency employees.
La dimensione relazionale nei siti web delle agenzie di viaggio on-line
CIOPPI, MARCO;BURATTI, ANDREA
2014
Abstract
This paper stresses the importance of the role of travel agency websites promoting travel, identifying key variables and relative dimensions.Many models exist in current literature regarding site construction which in most cases neglect the importance of relational dimension to website customer satisfaction.Thus, a survey was carried out to confirm the importance of the relation dimension role.It is drawing on these results that some managerial implications emerge for travel agencies websites and web agency employees.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
