This paper stresses the importance of the role of travel agency websites promoting travel, identifying key variables and relative dimensions.Many models exist in current literature regarding site construction which in most cases neglect the importance of relational dimension to website customer satisfaction.Thus, a survey was carried out to confirm the importance of the relation dimension role.It is drawing on these results that some managerial implications emerge for travel agencies websites and web agency employees.

La dimensione relazionale nei siti web delle agenzie di viaggio on-line

CIOPPI, MARCO;BURATTI, ANDREA
2014-01-01

Abstract

This paper stresses the importance of the role of travel agency websites promoting travel, identifying key variables and relative dimensions.Many models exist in current literature regarding site construction which in most cases neglect the importance of relational dimension to website customer satisfaction.Thus, a survey was carried out to confirm the importance of the relation dimension role.It is drawing on these results that some managerial implications emerge for travel agencies websites and web agency employees.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11576/2619616
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