Using environmental standards to communicate security, quality and eco-design in the furniture sector: an Italian case study.

In today's society, environmental sustainability is becoming increasingly important. It raises the need for sustainable development in which the environment is both a constraint and a driving force for product and process innovations. Nevertheless, the effectiveness of these innovations depends strongly on the way in which they are communicated to the consumers. The aim of this study is to identify the role of environmental standards in the communication strategies of eco-sustainable products by using a case-study method related to the furniture sector.