Scholars interested in understanding economic development and growth have recently turned their attention to cultural sectors as viable contexts for new business formation and development. Thus far existing research has been fragmented and the main processes are under-explained. The purpose of this paper is to contribute to this emerging field of research through an empirical and conceptual exploration of the evolving process of resource combination within cultural entrepreneurial initiatives. To this end, the paper i) adopts the IMP approach and the ARA model as the guiding conceptual frameworks to investigate the development process of cultural entrepreneurial start-up firms; ii) examines and discusses a single longitudinal case study of a novel venture - Rockin'1000, better known as 'The Greatest Rock-Band On Earth' - in the field of live events for music. At the resources layer, the case clearly shows that Rockin'1000 new business formation is a matter of resources combining through various more or less established networks and relationships. In particular, passion emerges as the key resource able to mobilize, modify, activate, using, other resources - both tangible and intangible - as well as to interact with the surrounding network of activities and resources.
TURNING CULTURE INTO BUSINESS: RESOURCE COMBINATION IN CULTURAL ENTREPRENEURIAL VENTURES
Bocconcelli Roberta
;Pagano Alessandro;Petrucci Francesco
2018
Abstract
Scholars interested in understanding economic development and growth have recently turned their attention to cultural sectors as viable contexts for new business formation and development. Thus far existing research has been fragmented and the main processes are under-explained. The purpose of this paper is to contribute to this emerging field of research through an empirical and conceptual exploration of the evolving process of resource combination within cultural entrepreneurial initiatives. To this end, the paper i) adopts the IMP approach and the ARA model as the guiding conceptual frameworks to investigate the development process of cultural entrepreneurial start-up firms; ii) examines and discusses a single longitudinal case study of a novel venture - Rockin'1000, better known as 'The Greatest Rock-Band On Earth' - in the field of live events for music. At the resources layer, the case clearly shows that Rockin'1000 new business formation is a matter of resources combining through various more or less established networks and relationships. In particular, passion emerges as the key resource able to mobilize, modify, activate, using, other resources - both tangible and intangible - as well as to interact with the surrounding network of activities and resources.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
