This paper reflects on the role of Innovation Units (IUs) in the innovative process of B2B firms. It looks at two illustrative cases from a manufacturer and a service provider in Italy. Preliminary highlights and future research directions are provided.
Launching Innovation Units in B2B firms. Empirical evidence from Italy.
Arianna Chiarabilli
;Serena Galvani;Alessandro Pagano;Roberta Bocconcelli
2021
Abstract
This paper reflects on the role of Innovation Units (IUs) in the innovative process of B2B firms. It looks at two illustrative cases from a manufacturer and a service provider in Italy. Preliminary highlights and future research directions are provided.File in questo prodotto:
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