This paper reflects on the role of Innovation Units (IUs) in the innovative process of B2B firms. It looks at two illustrative cases from a manufacturer and a service provider in Italy. Preliminary highlights and future research directions are provided.

Launching Innovation Units in B2B firms. Empirical evidence from Italy.

Arianna Chiarabilli
;
Serena Galvani;Alessandro Pagano;Roberta Bocconcelli
2021

Abstract

This paper reflects on the role of Innovation Units (IUs) in the innovative process of B2B firms. It looks at two illustrative cases from a manufacturer and a service provider in Italy. Preliminary highlights and future research directions are provided.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11576/2692005
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