This work aims to highlight how distinctive features of Humanistic Management and Entrepreneurship can be pursued in SMEs, enhancing female entrepreneurship role and contributing to overcome economic crisis such as the one caused by the Covid-19 pandemic. The study presents an enquiry into how increasing profitability and fostering dignity and health safety in workplace can be simultaneously pursued by adopting an entrepreneurial vision belonging to the humanistic management approach. Consequences of Covid-19 outbreak and its containment lockdown measures has been hitting hard on SMEs and Italian economy. Unlike previous economic crisis, female work has been especially affected. Against this scenario, Veralab Re-Forme Srl has reached wide popularity thanks to its unprecedented good economic results during the pandemic year 2020 (among the “champions” according to ItalyPost study center) and the virtue-based business model pursued by its owner and founder Cristina Fogazzi resting on intangible variables that are at stake within entrepreneurial vision and goals. Drawing from the analysis of the case-study the role of humanistic values adopted by the entrepreneur are thus discussed to assess the relationship between good economic performance and covidcontainment best practices and point out how the humanistic features of the business model have impacted on the firm’s success in troubled times.
From Skin Care to Health Care: Female entrepreneurship, profitability and humanistic management in Veralab case
Fioravante R.
;Del Baldo M.
2021
Abstract
This work aims to highlight how distinctive features of Humanistic Management and Entrepreneurship can be pursued in SMEs, enhancing female entrepreneurship role and contributing to overcome economic crisis such as the one caused by the Covid-19 pandemic. The study presents an enquiry into how increasing profitability and fostering dignity and health safety in workplace can be simultaneously pursued by adopting an entrepreneurial vision belonging to the humanistic management approach. Consequences of Covid-19 outbreak and its containment lockdown measures has been hitting hard on SMEs and Italian economy. Unlike previous economic crisis, female work has been especially affected. Against this scenario, Veralab Re-Forme Srl has reached wide popularity thanks to its unprecedented good economic results during the pandemic year 2020 (among the “champions” according to ItalyPost study center) and the virtue-based business model pursued by its owner and founder Cristina Fogazzi resting on intangible variables that are at stake within entrepreneurial vision and goals. Drawing from the analysis of the case-study the role of humanistic values adopted by the entrepreneur are thus discussed to assess the relationship between good economic performance and covidcontainment best practices and point out how the humanistic features of the business model have impacted on the firm’s success in troubled times.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
