Decoding the future: entrepreneurial visions on AI’s role in international strategic decisions

In an era of rapid digital transformation, AI emerges as a pivotal technology that enhances decision-making processes, productivity, and competitiveness across industries, especially in the international context. The study aims to elucidate how entrepreneurs adopt AI technologies to navigate international strategic decisions (ISDs), focusing mainly on small and medium-sized enterprises (SMEs). The paper presents insights from interviews conducted with CEOs and export managers of an Italian manufacturing SME through a qualitative research approach. Findings suggest a nascent integration of AI within SMEs, primarily delayed by a lack of understanding and trust in AI's capabilities and the considerable investments required for technology adoption and personnel training. Despite these barriers, there is a growing interest in leveraging AI for international market analysis, strategic decision-making, and optimizing operational efficiencies. The paper underlines the critical need for educational initiatives and support mechanisms to increase AI adoption among SMEs, highlighting AI's potential to enhance SMEs' international competitiveness. The study contributes valuable perspectives to the intersection of AI and international business research, encouraging a future in which SMEs use AI to achieve international success and sustainable growth.