Sfoglia per Autore
Enhancing well-being in cultural tourism: the role of experiences and information sharing
In corso di stampa Dini, Mauro; Cicco, Roberta De; Curina, Ilaria; Francioni, Barbara; Cioppi, Marco
When brand activism meets adversity: consumer reactions to performance- and value-related crises of varying severity
2025 Francioni, Barbara; De Cicco, Roberta; Curina, Ilaria; Cioppi, Marco
Generative AI and Human Advice: User Perceptions, Intentions, and Behavior Across Pre-visit and On-site Travel Stages
2025 De Cicco, Roberta; Francioni, Barbara; Dini, Mauro; Curina, Ilaria; Filieri, Raffaele; Cioppi, Marco
Purpose-driven branding Il brand-activism: opportunità, rischi e impatto nella società contemporanea
2025 De Cicco, Roberta; Francioni, Barbara; Diotallevi, Jennifer
The Strategic Role of Professional Social Media in Franchisee Recruitment and Network Expansion: Insights from Italian Franchisors
2025 Curina, Ilaria; Francioni, Barbara; Aiudi, Alice; Milanesi, Matilde
The role of artificial intelligence in international strategic decision-making for SMEs
2025 Aiudi, Alice; Francioni, Barbara; Kyrdoda, Yuliia; Amerio, Simona
AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes
2025 De Cicco, Roberta; Francioni, Barbara; Curina, Ilaria; Cioppi, Marco
Perceived psychic distance and global sourcing processes in the Italian craft beer sector
2025 Francioni, Barbara; Curina, Ilaria; Aiudi, Alice; Vigano, Elena
Between innovation and skepticism: AI’s role in international strategic decisions for the food and beverage sector
2025 Francioni, Barbara; Aiudi, Alice; Kowalik, Izabela
Brand hate and consumers’ responses: An analysis in the offline and online environment
2025 Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina; Cioppi, Marco; Savelli, Elisabetta
Entrepreneurial alertness, international performance, and the role of effectuation in SME internationalization
2025 Bai, Wensong; Francioni, Barbara; Johanson, Martin; Oliveira, Luis; Ratajczak-Mrozek, Milena
The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures
2025 Francioni, Barbara; DE CICCO, Roberta; Curina, Ilaria; Cioppi, Marco
Decoding the future: entrepreneurial visions on AI’s role in international strategic decisions
2024 Francioni, Barbara; Aiudi, Alice; Kyrdoda, Yulia; Amerio, Simona
L'attivismo dei brand in tempi di crisi: uno studio sperimentale
2024 Francioni, Barbara; De Cicco, Roberta; Curina, Ilaria; Cioppi, Marco
Destinazioni culturali vs. Naturali: l’influenza della credibilità percepita dei virtual influencer sugli atteggiamenti e il coinvolgimento degli utenti
2024 Curina, Ilaria; Francioni, Barbara; De Cicco, Roberta; Dini, Mauro; Cioppi, Marco; Aiudi, Alice
International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda
2024 Francioni, Barbara; Martín Martín, Oscar
Understanding food safety and consumer perception: a mixed-method approach
2024 Francioni, Barbara; Savelli, Elisabetta; Curina, Ilaria; Cioppi, Marco
Brand addiction and compulsive buying in female consumers' relationships with food brands
2024 Hegner, Sabrina; Magdalena Schaumann, Janina; Francioni, Barbara; Curina, Ilaria
Promoting access-based consumption practices through fashion renting: evidence from Italy
2024 Savelli, Elisabetta; Francioni, Barbara; Curina, Ilaria; Cioppi, Marco
Marketing per i mercati esteri. Con e-book
2023 Musso, Fabio; Francioni, Barbara
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