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Titolo Data di pubblicazione Autore(i) File
The Influence of Augmented Reality on the Consumer Purchasing Process 1-gen-2024 Murmura, Federica; Bravi, Laura; Pierli, Giada; Santos, Gilberto; Musso, Fabio
The changing consumer behavior between real life and digital world 1-gen-2024 Musso, Fabio
The Geography of Innovation: The Phenomenon of Urban Clustering in the Fashion Industry 1-gen-2024 Travasi, Alessio; Musso, Fabio
Perspectives for Analysis of Buyer-Seller Relationships beyond Management Disciplines 1-gen-2024 Musso, Fabio; Travasi, Alessio
Reinventing the footwear industry: the role of digital technologies in the market development strategy of an Italian Born Global firm 1-gen-2024 Masili, Giorgia; Travasi, Alessio; Musso, Fabio
The role of quality management systems in fostering the international competitiveness of companies 1-gen-2024 Murmura, Federica; Musso, Fabio; Bravi, Laura; Pierli, Giada
Traditional and environmentally friendly attributes in products of highly design-oriented firms: an exploratory study in the perception of Italian entrepreneurs 1-gen-2024 Conti, Emanuela; Jevnaker, Birgit Helene; Camillo, Furio; Musso, Fabio
Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks 1-gen-2024 Vasquez-Párraga, Arturo Z.; Sahagún, Miguel A.; Musso, Fabio
Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19 1-gen-2024 Murmura, Federica; Liberatore, Lolita; Musso, Fabio; Bravi, Laura; Pierli, Giada
Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks 1-gen-2024 Vasquez-Párraga, Arturo Z.; Sahagún, Miguel A.; Musso, Fabio
Testing the Effectiveness of the Health Belief Model in Predicting Preventive Behavior During the COVID-19 Pandemic: The Case of Romania and Italy 1-gen-2023 Karl, J. A.; Fischer, R.; Druica, E.; Musso, F.; Stan, A
How Environmental Sustainability Impacts on Design Driven Product Strategies 1-gen-2023 Musso, F.; Sorini, L.; Conti, E.
Tecnologie digitali e nuovi modelli di business per le imprese Born Global 1-gen-2023 Travasi, Alessio; Masili, Giorgia; Musso, Fabio
Brand Activism: A survey on the level of consumer awareness and involvement. 1-gen-2023 Musso, F.; Murmura, F.; Savelli, E.; Bravi, L.
Territorial Marketing as a Local Development Strategy: Two Case Studies From an Italian Region 1-gen-2023 Travasi, Alessio; Musso, Fabio
The slow establishment of Fashion-as-a-Service: Evidence from the changing behaviour of fashion consumers 1-gen-2023 Travasi, Alessio; Musso, Fabio
Decision Making and Artificial Intelligence: New Frontiers for Entrepreneurship and Management 1-gen-2023 Musso, Fabio
Marketing per i mercati esteri. Con e-book 1-gen-2023 Musso, Fabio; Francioni, Barbara
Ouverture de ‘New Global Competitive Landscapes’ 1-gen-2023 Brondoni, Silvio M.; Musso, Fabio
Exploring Italian Wine Companies: A Study of Supply Chain Dynamics, Quality, and Promotion Strategies through Semi-Structured Interviews 1-gen-2023 Pierli, Giada; Musso, Fabio; Murmura, Federica; Bravi, Laura
Mostrati risultati da 21 a 40 di 281
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